WESN x 1st
Kickstarter Documentary

Category: Documentary

Executive Producer: Billy Chester
Producer: Ethan Thompson
DP: Benjamin Cotton
Editing and animation: Sebastian Strand

When launching their new pocket knife the Microblade in collaboration with "1st" founder and magician Chris Ramsay, WESN sought to tell a wider story of magic to help shine a light on the wonder of not just the well-designed knife but even the unboxing experience. Using high quality interview and overlay footage from Team Cotton, we put together this documentary style piece complete with product animations and an emotive journey, ensuring customer engagement from the outset.

Behind-the-scenes footage of computer screen displaying 3D modeling software with text highlighted in gold on dark grey background that reads "THE MAKING OF THE MAGIC WESN X CHRIS RAMSAY".
Excerpt from WESN x 1st Kickstarter Documentary featuring designs of '1st' microblade pocket knife and camera recorded interviews with Billy Chester and Chris Ramsay.

Kickstarter Documentary titled “The Making Of The Magic” telling the story of the collaboration between WESN and magician Chris Ramsay to design and produce ‘1st’ microblade pocket knife.

A person's hand reaches for a small, metallic hilt labeled "1st" on a wooden table scattered with design blueprints and pocket knife crafting materials part of the planning and design process.
Snippet of an on camera interview of magician Chris Ramsay, founder of 1st, wearing a black cap and red sweatshirt, talking in a dimly lit room with bookshelves and artwork.
Snippet of an on camera interview with Billy Chester, CEO and founder of WESN, wearing a brown shirt and golden chain in a room with wooden wall panels.
Snippet of an on camera interview with Ethan Thompson, WESN Marketing Director, wearing a beige button up shirt and black cap sitting in a room with wooden wall panels and a neon sign that says 'WESN' behind him.
Screenshot of Adobe After Effects with a text conversation displayed on a transparent background as part of the editing process. The conversation involves two people discussing a potential collaboration, with one person inviting the other to do a poc
A dimly lit room with a red chair in the foreground, a couch with pillows, a bookshelf filled with books, and various electronic equipment. There are two text bubbles in the forefront: one purple bubble saying 'Yoo Chris! Would you ever be down to do
Screenshot of video editing software interface showing text that reads "Location: Montreal, Canada," with additional text and timeline tracks below.
Title card of video announcing a collaboration between WESN and Chris Ramsay for The 1st Puzzle Box & Microblade.
Decorative sign with the words "Have a Knife Day" in white on a green background, seen at an angle opposite a window as part of WESN branding.
Image of two folding knives, one with a gold-colored handle and one with a black handle, labeled as the '1st Microblade'. The gold knife has a front handle in brass and features a laser-engraved logo. The black knife has a D2 steel blade and a laser-
A person's hand reaches for a small, metallic hilt labeled "1st" on a wooden table scattered with design blueprints and pocket knife crafting materials part of the planning and design process.
Snippet of an on camera interview of magician Chris Ramsay, founder of 1st, wearing a black cap and red sweatshirt, talking in a dimly lit room with bookshelves and artwork.
Snippet of an on camera interview with Billy Chester, CEO and founder of WESN, wearing a brown shirt and golden chain in a room with wooden wall panels.
Snippet of an on camera interview with Ethan Thompson, WESN Marketing Director, wearing a beige button up shirt and black cap sitting in a room with wooden wall panels and a neon sign that says 'WESN' behind him.
Screenshot of Adobe After Effects with a text conversation displayed on a transparent background as part of the editing process. The conversation involves two people discussing a potential collaboration, with one person inviting the other to do a poc
A dimly lit room with a red chair in the foreground, a couch with pillows, a bookshelf filled with books, and various electronic equipment. There are two text bubbles in the forefront: one purple bubble saying 'Yoo Chris! Would you ever be down to do
Screenshot of video editing software interface showing text that reads "Location: Montreal, Canada," with additional text and timeline tracks below.
Title card of video announcing a collaboration between WESN and Chris Ramsay for The 1st Puzzle Box & Microblade.
Decorative sign with the words "Have a Knife Day" in white on a green background, seen at an angle opposite a window as part of WESN branding.
Image of two folding knives, one with a gold-colored handle and one with a black handle, labeled as the '1st Microblade'. The gold knife has a front handle in brass and features a laser-engraved logo. The black knife has a D2 steel blade and a laser-